Wednesday 14 December 2011

Marketing Activities

Marketing Activities

Marketing comprises of a group of activities including: advertising, branding, distribution, promotion, pricing, and market research.

Advertising – informs about the product to the market throughout the use of media including TV, radio, internet etc …

Branding - is giving a name, mark, character, sign, symbol or design to a product in order to differentiate it from related products.

Distribution - is transporting the product to the market by the use of a set of persons or organizations known as channels.

Market research - highlights the methodical design, collecting, analyzing, and reporting of data and information pertinent to a definite product or marketing state of affair.

Pricing - settle on the amount of money charged for a specific product.

Sales promotion - a set of temporary incentives to persuade purchase or sale of a product or service.

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