The Significance Of Transportation In Marketing

The significance of Transportation in Marketing

·       Distribution or transportation is the connection between producer and customer. It is the avenue by which the finishing product gets to the intended market.

·      In the local market transportation is required to bring goods to wholesalers, to the retailers who sell to the consumer. Transportation may be by truck, van, etc.

·    Internationally transporta­tion is the main connection when exporting or importing goods.

·         Goods are shipped or flown by airplane or helicopter therefore servicing countries with needed supplies.

·         Transportation is fundamentally significant to busi­ness and trade as supplies must be distributed as speedily and economically as possible from producer to the consumer.