Consumer Behavior

Consumer Behavior

The consumer market comprises of persons/households who purchase goods/services for personal utilization. They do not make their buying choices in emptiness but are persuaded by cultural, social, personal, and psychological factors.

The buyer decision process entails:

- Identifying a problem or need

- Information seeking  

- He or she then assesses the options found in the information seeking.

- The consumer makes a buying choice.

- He or she then assesses the purchase selection depending on level of fulfillment or disappointment.

-  Personal taste, income, price of similar products, tradition and brand loyalties have persuaded the consumer buying options.